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Bing ban doesn’t stamp down short-term payday lending apps

Bing ban doesn’t stamp down short-term payday lending apps

  • Lending apps are especially popular in developing countries such as for instance Nigeria, Asia and Kenya
  • The epicenter is Kenya, where an explosion in mobile financing and little federal government oversight has made Bing the arbiter of which apps customers can select

In August, Bing announced a crackdown that is global Android apps that provide short-term loans, saying it wished to protect customers from exactly just what it called “deceptive and exploitative” terms.